For the third year in a row, Trade Workers’ Day has held a special meaning at AFINA Group. Instead of celebrating the occasion in the traditional way, the company’s employees once again chose to allocate the holiday budget to supporting Ukrainian service members.
This year, as part of the initiative, AFINA Group provided assistance worth more than UAH 1 million to 32 military units and organizations supporting service members across different regions of Ukraine.
In total, the AFINA Group team collected and delivered more than 20,000 products. The shipments included laundry detergents, dishwashing and cleaning products, insect repellents, dry and wet wipes, as well as other everyday essentials from the company’s product portfolio. The contents of each shipment were tailored to the specific requests of the recipients, ensuring that every military unit received the supplies it needed most.
AFINA Group’s branches and business units across Ukraine took part in organizing the initiative. Employees communicated directly with military units, gathered their requests, assembled the shipments, and coordinated their delivery.
For AFINA Group, Trade Workers’ Day is more than a professional holiday. It is an opportunity to support those whose courage enables Ukrainian businesses to continue operating and allows people to live and work in their own country.
For more than 20 years, AFINA Group has supplied Ukrainian consumers with essential products while developing its distribution, logistics, and manufacturing businesses. At the same time, providing consistent support to Ukraine’s Defense Forces remains one of the company’s highest priorities.
AFINA Group will continue responding to the evolving needs of the military and supporting Ukraine’s defenders. For the company’s team, there is no better way to mark their professional holiday than by helping those who protect Ukraine every day.
