AFINA Group participated in the PrivateLabel exhibition, where the company showcased its household chemicals manufacturing capabilities at PJSC Vinnytsiapobuthim and discussed opportunities for cooperation in private label production with retail representatives.
The company’s participation focused primarily on the development of Ukrainian manufacturing. At the end of 2025, AFINA Group acquired Vinnytsiapobuthim and is currently working to further develop the facility, expand its manufacturing capabilities, and broaden its product range.
The facility has the capacity to manufacture powdered laundry detergents, liquid laundry detergents, dishwashing products, and household cleaning products. The plant operates its own laboratory, which is involved in the development and adaptation of product formulations and provides quality control of raw materials, manufacturing processes, and finished products.
One of the key areas AFINA Group is developing at the facility is private label manufacturing for retailers. The company can provide a complete production cycle, from formulation development and ingredient selection to manufacturing, quality control, and packaging of the finished product.
During the exhibition, the AFINA Group team held meetings with representatives of retail chains and the FMCG industry to discuss retailers’ needs, opportunities for launching new products, and prospects for expanding cooperation in the private label segment.
“It is important for us to provide Ukrainian retail chains with greater opportunities to manufacture their private label products in Ukraine. This requires not only production capacity, but also technological expertise, laboratory capabilities, consistent quality, and the ability to manage a product throughout every stage of its development. This is exactly the direction we are developing today at Vinnytsiapobuthim,” AFINA Group commented.
The company’s stand also featured products under the Vukhastyk, SARMIX, iFresh, and HELLMANN brands, representing the household chemicals and home care categories.
Participation in PrivateLabel provided AFINA Group with an opportunity to showcase the capabilities of Vinnytsiapobuthim to an industry audience and continue its dialogue with retailers on the development of manufacturing in Ukraine. The company plans to further expand the facility’s production capabilities and strengthen its private label business.
