We are always focused on the needs of our clients, providing them with innovative and effective solutions to achieve business success.
company history and achievements
Our history
Today, AFINA Group is a team of professionals dedicated to the development of your business.
2024
"Vukhastyk" and iFresh, AFINA Group's own brands, are recognized as winners of the "Choice of the Year 2024" award
2023
The company introduces its most famous brand of products for the whole family - Vukhastic.
The iFresh and Pride brands win the Ukrainian People's Award based on consumer voting.
2020
The company's coverage area is expanding with three branches (Kyiv, Cherkasy, Chernihiv) and now covers 2/3 of the country's territory.
The new Afina Brand Lab unit combines the management of import contracts and private labels.
2018
AFINA Group adds Poltava region to its network coverage. A branch in Kryvyi Rih also joins the company.
The company begins creating and promoting its own brands in the categories of home care, hygiene, and laundry products.
2017
The AFINA Logistics division is being separated from the company's structure.
The unit provides a full package of services, including receiving and storing goods, picking orders, pre-sales preparation, delivery, accounting, and reporting.
2014
AFINA Group adds a new line of business: import-export operations. Currently, the Import portfolio includes 6 contracts with manufacturers of hygiene products, household chemicals, home care products, and food products.
The distribution direction expanded the coverage area with two regions - Kharkiv and Sumy.
2013
AFINA Group combines capabilities and expertise with KRITEX-SERVICE LLC, one of the key players in the FMCG NonFood market in the southern regions of Ukraine.
2010
As a result of a large-scale restructuring, the company chooses FMCG Non-Food distribution as its main area of activity.
2004
"AFINA-GROUP" LLC was registered as a distribution center of TVC "Olvia". In the coming years, the company's portfolio will consist of household goods, textiles, tableware, children's goods, household chemicals (China, Korea, Taiwan, Belgium, the Netherlands, Great Britain, France).
The Foundations of Our Activity
Our Principles
EVOLUTION
In today's world, even staying in the same place requires effort, and to enter new markets and territories, a company must evolve.
It is essential to critically evaluate our business processes and results, constantly searching for more successful solutions. This, in turn, requires active participation from all employees.
OLEKSII SOBOLIEV
Development Director
SYNERGY – the foundation of long-term relationships. Both within the organization and in interaction with partners. We aim to understand the needs of our colleagues and clients in order to meet their expectations
We believe that open, honest dialogue and strict adherence to agreements will always lead to the best results..
OLENA SOBOLIEVA
HR Director
A SHARED MISSION is the foundation of any business. No matter what product you manufacture or what service you provide, without a team of like-minded individuals, you can invest endlessly in technology, production lines, and raw materials without achieving the desired results.
Only coordinated actions, trust, and mutual support will guarantee your success.
VITALII PYSARENKO
COMMERCIAL DIRECTOR
INITIATIVE is the driving force behind our actions. A genuine desire to act, without coercion or being influenced by circumstances, arises when a person is passionate about their idea.
Then, work is perceived not as routine, but as a constant creative process. And responsibility for the result helps to focus entirely on the goal!
VALENTYN BELIAIEV
LOGISTICS DIRECTOR
Our Specializations
AFINA Group is a developer and provider of effective solutions for creating cleanliness in personal and living spaces
Our goal is to promote a comfortable life for people in a clean environment
Have a question or proposal? Fill out the form, and our specialists will contact you shortly to discuss all the details.
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