AFINA Group continues to expand the export footprint of its own brands. Vukhastyk and SARMIX products have entered the Estonian market, adding another country to the company’s international presence alongside Moldova, Georgia, Azerbaijan, Armenia, and Uzbekistan.
AFINA Group’s partner in Estonia is OÜ LAMINTO, which operates the L Cosmetics retail chain. During the initial stage of the market launch, products from the Ukrainian brands will be available through L Cosmetics stores.
Vukhastyk is a family-oriented laundry and care brand well known among Ukrainian consumers. SARMIX is a household cleaning brand offering a broad range of products for cleaning and maintaining a clean and comfortable home. Both brands are developed by AFINA Group and represent the company’s growing portfolio of Ukrainian everyday consumer goods, which it is gradually expanding into international markets.
Entering Estonia marks an important milestone in AFINA Group’s export development, further strengthening the presence of its own brands in the European Union market. Following the launch, the company and its local partner will assess consumer demand and opportunities for further distribution expansion.
“For us, export development is not simply about adding more countries to the map. It is about consistently building the presence of Ukrainian brands in new markets. Estonia is a new EU market for us and an opportunity to demonstrate the competitiveness of Ukrainian-made products to European consumers. We are starting with our partner’s L Cosmetics retail chain and look forward to expanding the presence of our brands across the country,” said Yevhen Svitailo, Head of Export at AFINA Group.
Today, AFINA Group’s own-brand products are already available in Moldova, Georgia, Armenia, Azerbaijan, Uzbekistan, and Estonia. The company continues to develop its export business, establish partnerships with local distributors, and enter new sales channels.
Expanding its international presence is part of AFINA Group’s strategy to develop its own brands and promote Made in Ukraine products in international markets. The company plans to continue expanding its export geography and increasing the presence of Ukrainian products across international retail channels.
