AFINA Group and the international company Beiersdorf, owner of the NIVEA brand, are celebrating 15 years of successful cooperation in the Ukrainian market. Since the beginning of this partnership, AFINA Group has served as the exclusive distribution partner of NIVEA in Ukraine, ensuring the brand’s presence in both national and local retail networks. The company’s commitment is to make NIVEA products accessible to consumers everywhere — from major chain stores to smaller retail outlets in towns and communities across every region where AFINA Group operates.
These 15 years of collaboration are a strong example of long-term partnership based on trust, transparent processes, and a deep understanding of the local market. Throughout this time, both companies have navigated different stages of Ukraine’s FMCG market development, responded to evolving consumer behavior, and ensured NIVEA’s consistent presence — even during periods of heightened market challenges.
Beiersdorf highlights that this long-standing collaboration has been a key element of the brand’s growth in Ukraine:
“AFINA Group is a partner that truly understands the local market and knows how to work with it systematically. Thanks to their strong distribution network and responsible approach, the NIVEA brand maintains wide availability across Ukraine and remains close to consumers in every region,” the company commented.
With more than 20 years of experience in distribution and logistics, AFINA Group operates a robust infrastructure that enables effective partner support nationwide. Its national coverage, flexibility in working with various retail formats, and reliable operational model have provided a solid foundation for growing the NIVEA brand in partnership with Beiersdorf.
“For us, these 15 years represent a story of systematic collaboration with a brand that has earned deep consumer trust. Our focus has always been not just on scale, but on accessibility — making sure that NIVEA products are within reach of customers, regardless of store format or location. It’s this kind of everyday consistency that creates the real value of our partnership,”
said Vitalii Pysarenko, Commercial Director at AFINA Group.
AFINA Group remains committed to developing strong partnerships with international manufacturers, ensuring reliable distribution, high service standards, and access to global brands for consumers across Ukraine.
