AFINA Group announces the start of a new partnership with one of Ukraine’s leading producers of sanitary paper products — PJSC Kyiv Cardboard and Paper Mill. The company has become an official distributor of the mill’s well-known brands, including Obukhiv 65, Dyvo, Dyvo Premio, Dyvo Business, and Obukhivskyi. For many years, Kyiv CPM’s products have been synonymous with reliability, consistent quality, and high production standards.
For AFINA Group, this cooperation is a logical step in its ongoing development. With over 20 years of experience in distribution, the company has built an extensive logistics network that ensures operational stability, predictable delivery performance, and high-quality service for its partners. AFINA Group’s track record includes long-term cooperation with both national and international FMCG producers, including global brands such as L’Oréal, Henkel, Unilever, Johnson & Johnson, Reckitt, SC Johnson, Beiersdorf, and GlaxoSmithKline — a testament to the high level of trust placed in the company as a distributor.
The partnership with Kyiv CPM strengthens AFINA Group’s position in the hygiene category and expands its portfolio of Ukrainian-made products. It also creates new opportunities for scaling the manufacturer’s presence across national and local retail chains. For retailers, this means reliable supply and collaboration with a distributor experienced in managing large categories. For consumers, it ensures continued access to trusted, high-quality Ukrainian products.
This partnership marks another strategic step for AFINA Group in reinforcing its market position and building a strong portfolio of local brands alongside international names. The company remains committed to the systematic development of its distribution capabilities, supporting Ukrainian manufacturers, and ensuring the market is supplied with essential everyday products.
