AFINA Group has officially launched private label manufacturing at its own production facilities. The company’s first partner is the Ukrainian retail chain Kopiyochka (New Vita LLC), for which the first batch of ZOCIA branded laundry detergents has already been manufactured and shipped from the PJSC Vinnytsiapobuthim plant. This marks the first private label project since the facility became part of AFINA Group and represents an important milestone in the company’s contract manufacturing development.
The first joint project includes the production of ZOCIA powdered laundry detergents in 300 g, 2.1 kg, and 3.8 kg packaging formats. The products will soon be available in Kopiyochka stores across Ukraine.
Kopiyochka is one of Ukraine’s largest retailers operating in the one-dollar store format. The company actively develops its own private label portfolio and today operates more than 500 stores across 18 regions of Ukraine, offering customers a wide assortment of household, personal care, and everyday products. The development of private labels is one of the retailer’s key strategic priorities.
“For us, private label is first and foremost about responsibility to our customers. We choose manufacturing partners that can guarantee consistent product quality, modern production technologies, and transparent quality control at every stage. Our cooperation with AFINA Group fully meets these requirements. We are confident that ZOCIA products will offer our customers an excellent combination of Ukrainian quality and affordable pricing,” said Halyna Cheredaryk, Head of the Private Label Department at Kopiyochka.
Production is carried out using modern equipment and a multi-level quality control system. The company’s in-house laboratory tests raw materials, monitors every stage of the manufacturing process, and verifies finished products, while its team of technologists continuously improves formulations in line with current market demands and international quality standards.
“One of our strategic priorities is the development of modern contract manufacturing for the Ukrainian retail sector. The first shipment for the Kopiyochka chain confirms that our production facilities are fully prepared to deliver large-scale projects for our partners. We are open to cooperation with both Ukrainian and international retail chains and are ready to develop products that meet the highest quality standards,” said Andrii Krushelnytskyi, Director of PrJSC Vinnytsiapobuthim.
AFINA Group continues to invest in the development of Ukrainian manufacturing, modernization of production facilities, and the creation of competitive Made in Ukraine products. The company believes that the high quality of Ukrainian-made goods is the foundation for strengthening consumer trust, supporting the growth of retail private labels, and expanding the presence of Ukrainian products in international markets.
Private label manufacturing is one of AFINA Group’s key strategic development priorities. By combining modern production facilities, its own R&D laboratory, flexible manufacturing lines, and many years of expertise in household chemicals, the company is able to develop tailor-made solutions for each partner—from product formulation and packaging design to full-cycle manufacturing.
