AFINA Group, a leading Ukrainian company in logistics, distribution, and private label development, continues to expand the international presence of its brands. The company has officially launched the sales of its trademark “Vukhastyk” in the Azerbaijani market.
AFINA Group’s partner in Azerbaijan is IL LLC — an experienced distribution company that supplies products to major retail chains and local stores across Baku and other regions of the country.
“We are confidently advancing our export strategy by opening new markets for ‘Vukhastyk.’ Azerbaijan is a logical step after Moldova and Georgia, as we see a strong demand for high-quality and safe care products for the whole family,” said Yevhen Svitailo, Head of Export at AFINA Group. “‘Vukhastyk’ embodies warmth, care, and the Ukrainian spirit — and we’re delighted that Azerbaijani families will now share in these values.”
The first stage of cooperation with IL LLC includes the delivery of over 25 SKUs under the “Vukhastyk” brand — covering laundry detergents, dishwashing liquids, and household and personal care products. Sales have already begun in major cities, with plans to expand the brand’s presence to all key regions of the country by the end of the year.
“We chose ‘Vukhastyk’ because of its strong emotional appeal and the product quality that matches the expectations of Azerbaijani consumers,” commented representatives of IL LLC, the official distribution partner of AFINA Group in Azerbaijan. “This brand has the potential to become a beloved household name in our country. We support the development of Ukrainian business and believe that such projects build bridges of friendship between our nations.”
It’s worth noting that “Vukhastyk” is a Ukrainian brand of care and laundry products designed for the whole family. All items are produced at AFINA Group’s manufacturing facilities in Ukraine and are already present in the markets of Moldova and Georgia.
