AFINA Group participated in InterCHARM-2025, the largest beauty and personal care exhibition held in Kyiv. The event served as a key professional platform to explore new products, trends, and technologies in cosmetics, hygiene, and household care.
At its spacious booth, the company introduced SARMIX, its proprietary household care brand that is steadily strengthening its presence on the Ukrainian market. Visitors discovered a wide assortment of cleaning and home care solutions, received expert consultations, tested the products, and gained practical tips for everyday use.
“For AFINA Group, participation in InterCHARM was not only an opportunity to present our new products but also to engage directly with clients, partners, and market experts. Our ambition is for SARMIX to be associated with modern home solutions, uncompromising quality, and accessibility,” commented AFINA Group representatives.
For over 20 years, AFINA Group has been a leading distributor and logistics operator in Ukraine. The company continues to grow its portfolio of proprietary brands — Vukhastyk, iFresh, Family Home — while supporting Ukrainian consumers and partners with high-quality, affordable products for everyday life.
Participation in InterCHARM-2025 marks another milestone in the development of the SARMIX brand, reinforcing its position as a modern Ukrainian trademark that delivers products designed to bring cleanliness, comfort, and order to every home.
