AFINA Group held a guest lecture for students of the University of Customs and Finance. The event brought together more than 80 students offline — future economists, entrepreneurs, and marketers — as well as senior students and PhD candidates who joined online.
Representing the company were Marketing Director Svitlana Popova, Brand Manager Anastasiia Movchan, Senior Marketing Specialist & Digital Marketing Lead Kateryna Veprynska, and a representative of the HR team. The speakers shared practical experience in marketing, discussed brand building, distribution, logistics, and modern approaches to business development. Special attention was given to marketing trends for 2026, idea generation, and the development of creative thinking.
The event featured an engaging and interactive dialogue: students actively asked questions and showed genuine interest in the company’s real-world experience. Particular attention was drawn to AFINA Group’s achievements, including wins at the national “Choice of the Year” award in 2024 and 2025, the expansion of its brands into Moldova, Armenia, Georgia, and Azerbaijan, millions of units sold, and a strong presence across retail outlets nationwide.
