AFINA Group has once again earned the trust of Ukrainian consumers: two of the company’s own brands — “Vukhastyk” and iFresh — have been named winners of the prestigious Choice of the Year 2025 award. This recognition not only confirms the high quality of the products but also highlights the growing strength of Ukrainian brands, which successfully compete with international producers and shape a culture of responsible consumption.
For the second year in a row, “Vukhastyk” was recognized as the winner in the category “Best Ukrainian-Made Baby Laundry Detergent.” Produced in Ukraine to the highest standards of safety and quality, the brand has become a trusted symbol of care, gentleness, and reliability for families with young children. Consumers consistently confirm that Ukrainian-made products can meet the highest expectations.
Also for the second consecutive year, iFresh was awarded in the category “Best Ukrainian-Made Air Freshener.” Its popularity is driven by modern fragrances, premium design, and high-quality standards. iFresh is redefining home care by turning scent into a source of emotional comfort and a key part of household atmosphere.
Svitlana Popova, Marketing Director of AFINA Group, emphasized the significance of this achievement:
“The ‘Choice of the Year’ award is the voice of Ukrainian families. For our team, such support is a powerful source of inspiration. We build brands that allow people to choose quality Ukrainian products every day, without compromising on comfort or functionality. This victory proves that local brands have become an essential part of daily life in Ukraine.”
For over 20 years, AFINA Group has been one of the leading operators in Ukraine’s distribution, logistics, and brand development sectors. The company continuously invests in creating strong national brands that can confidently compete with imported alternatives while supporting the Ukrainian economy.
The Choice of the Year 2025 victory is a clear signal that Ukrainian consumers are eager to support high-quality local products and are shaping demand for strong, recognizable, and trustworthy brands.
The Vukhastyk and iFresh trademarks are a testament to how Ukrainian companies can create products that meet international standards — while remaining accessible, relevant, and close to every household.
