AFINA Logistics – a new logistics partner for the national distributor “BEL”

March 25, 2025

AFINA Logistics announces a new strategic partnership with “BEL” – the national distributor of alcoholic beverages in Ukraine. The companies have signed an agreement that provides for the creation of an optimized system for the supply of alcoholic beverages throughout Ukraine. This partnership will contribute to increasing operational efficiency, ensuring the stability of supplies and strengthening the positions of both companies in the market.

“BEL” company is a leading operator in the distribution market of alcoholic beverages since 1995. Thanks to long-term partnerships and local efficiency, the company cooperates with 25 strategic distributors, and its products are represented in leading retail chains, including “Silpo”, NOVUS, “MegaMarket”, “Eko”, Auchan and others. The company’s balanced portfolio includes dynamic brands with high potential, in particular Marnaveli, Old Armenian, Black Ram, Caribbean Paradise, Glen Forest, Terre di Pozzo. The wide geography of imports, covering Georgia, Armenia, Italy, Spain, France, Belgium and Bulgaria, provides Ukrainian connoisseurs with access to high-quality alcohol from the best production regions of the world.

“We are starting a new stage of development together with the leading logistics partner AFINA Logistics. This cooperation allows us to increase the efficiency of deliveries throughout Ukraine, ensuring stability, quality and reliability. Together, we are opening up additional opportunities for the market, creating optimal conditions for the growth of manufacturers and strengthening consumer trust,” the BEL company noted.

AFINA Logistics provides a wide range of services, including transportation, storage, fulfillment, order processing and export-import operations. In 2024, the logistics direction of AFINA Group continued to develop its infrastructure – the opening of a new warehouse in Kyiv and the launch of a distribution center in Lviv significantly strengthened the logistics network of AFINA Logistics. The total area of ​​the company’s warehouses exceeded 60,000 sq. m, covering 11 warehouses of class “A” and “B”. The new warehouse in Lviv has become a key logistics hub for fast and efficient delivery of partners’ products, which allows significantly reducing delivery times.

“We are implementing modern monitoring and automation technologies to provide customers with high quality service, convenience and transparency in each operation,” said Valentyn Beliaiev, Logistics Director of AFINA Group. “In 2024, we shipped 218 thousand tons of products and continue to increase shipment volumes, improving all processes. Therefore, we are ready to provide our new partners with a full range of high-quality logistics services.”

AFINA Logistics continues its development as a reliable and innovative logistics operator, providing a full range of services – from transportation and fulfillment to storage and distribution of products. Thanks to high standards, technological solutions and a professional approach, the company strengthens its position as a key player in the logistics market in Ukraine.

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