On the eve of Children’s Day, the Antoshka chain launched a charity project to support children of Heroes who lost their parents during the war.
“Vukhastyk” joined the charity initiative “Let’s Have a Happy Childhood”, the goal of which is to raise funds for organizing summer vacations and psychological rehabilitation for children who lost one or both parents as a result of the Russian invasion. During the month, a percentage of sales of TM “Vukhastyk” products will be transferred to the charity fund “Children of Heroes”, which constantly takes care of children affected by the war.
The project was initiated by the Antoshka chain, for which caring for childhood has been an unchanging mission for many years. However, as the organizers emphasize, today for many Ukrainian families who have lost their loved ones, “making childhood happy” is a challenge that requires our joint support.
From May 20 to June 24, 2025, 15% of the sale of promotional products of the Vukhastic brand in Antoshka children’s stores will be transferred to the Children of Heroes charity fund. These products are specially marked – in the sales halls there are thematic price tags, wobblers and posters that inform buyers about the charitable nature of the campaign.
““Vukhastyk” is a brand that has been concerned about the well-being of children since its very beginning. We create products that help families maintain cleanliness and comfort in their homes every day. But today we want to take care of something even more important — childhood, which deserves to be happy despite all circumstances,” the “Vukhastyk” team notes. “We are grateful to “Antoshka” and the “Children of Heroes” foundation for the opportunity to join this initiative. We are confident that together we will be able to give children at least a little bit of warmth, joy, and faith in tomorrow.”
The ambassador of the project was Ukrainian singer, producer and mother of many children Svitlana Tarabarova, who has repeatedly supported initiatives aimed at helping children. She joined the information support of the campaign and became a voice of support for families who have experienced loss.
The initiative also includes a number of special events in Antoshka stores dedicated to children and family leisure.
