2024 was a landmark year for AFINA Group. The company celebrated its 20th anniversary, expanded its logistics infrastructure, received international quality certificates and strengthened its position as a leading player in the field of distribution, logistics and the creation of its own brands.
Among the important achievements of the year were the opening of a new modern warehouse in Kyiv and the launch of a branch and warehouse in Lviv, as well as winning the “Choice of the Year 2024” award, which was won by the “Vukhastyk” and iFresh brands. In addition, the company received ISO 9001:2015 and ISO 28000:2007 certificates, which confirmed its compliance with international quality and safety standards. These achievements were made possible thanks to a focused development strategy, investments in modern technologies and continuous improvement of processes, which allows AFINA Group to remain a leader in its industry.
AFINA Distribution: distribution for world leaders
In 2024, AFINA Distribution shipped 125 million units of products for its partners – leading global brands: L’Oréal, Beiersdorf, Unilever, Henkel, Schwarzkopf, Reckitt Benckiser, Johnson & Johnson, Bic and others. The distribution network covers 70% of the territory of Ukraine, servicing more than 17,000 retail outlets.
“We use advanced technologies, such as omnichannel in working with customers and modern data analysis systems, to provide the maximum level of service for our partners. Our own software allows us to automate the work of sales teams and increase the efficiency of processes,” said Vitalii Pysarenko, commercial director of company. “We are grateful to all our partners for the high assessment of our cooperation, which according to the survey results is 8.8 out of 10, this inspires us to continue to maintain high standards, providing stable and high-quality services.”
AFINA Logistics: large-scale infrastructure development
The company’s logistics direction took a big step forward in 2024. The opening of a new warehouse in Kyiv and the launch of a new branch in Lviv significantly strengthened the company’s logistics network. The total area of warehouses exceeded 50,000 sq. m, covering 11 warehouses of “A” and “B” class. The modern warehouse in Lviv is a key logistics hub that will allow us to meet the needs of partners in this region more effectively, ensuring fast and high-quality logistics. The company also confirmed compliance with international quality certificates ISO 9001:2015 and ISO 28000:2007, confirming the high level of service quality and security in supply chain.
“We are implementing modern monitoring and automation technologies to provide customers with high quality service, convenience and transparency in each operation,” emphasized Valentyn Beliaiev, Logistics Director of AFINA Group. “In 2024, we shipped 218 thousand tons of products and continue to increase shipment volumes, improving all processes.”
AFINA Logistics provides a wide range of services, including transportation, storage, fulfillment, order processing, and export-import operations.
AFINA Brand Lab: new products and national recognition of own brands
In 2024, the AFINA Brand Lab own brand direction became one of the most successful for the company. The portfolio of this direction includes 15 brands and over 200 SKUs, including “Vukhastyk”, iFresh, Family Home and others. AFINA Group actively creates products that meet the highest quality standards. In 2024 alone, almost 4 million units of laundry products were sold.
Among the achievements of the year is the award “Choice of the Year-2024” by the brands “Vukhastyk” and iFresh. The brand “Vukhastyk” was particularly successful, becoming a favorite of Ukrainian families and starting to enter the European market. It is important to note that “Vukhastyk” is actively involved in social events aimed at supporting children and organizes family projects in partnership with leading retail chains, such as “Epicenter”, “Avrora”, EVA and others.
“We strive to make Ukrainian brands a symbol of quality not only on the local but also on the international market,” emphasizes Oleksii Soboliev, Development Director of AFINA Group. “The success of AFINA Group brands testifies to consumer trust and the high level of products created in Ukraine.”
Support for the Armed Forces of Ukraine and social initiatives
AFINA Group remains committed to the principles of social responsibility. Over the year, the company allocated over UAH 4.5 million to support the Armed Forces of Ukraine, and also transferred 50 tons of humanitarian aid to hospitals, orphanages and rehabilitation centers. In addition, AFINA Group actively cooperates with the 13th brigade of the Charter National University and the initiatives of writer and musician Serhiy Zhadan, allocating over UAH 1 million to the implementation of their projects.
“We systematically support the Ukrainian military, cooperate with foundations, and actively engage in charitable initiatives to build a future for our country together,” the company emphasized.
AFINA Group in 2024: leadership and new horizons
Over the past 20 years, AFINA Group has become one of the leading players in the market. The company continues to invest in development, improve processes and implement innovative solutions to meet the highest quality standards. In the coming years, AFINA Group plans to actively expand the range of its own brands, focusing on effective and safe solutions for everyday life. The company intends to actively work on expanding its presence in the international market.
