Ahead of Clean Thursday, the household chemicals brand SARMIX, created by AFINA Group, carried out a series of clean-up activities across public spaces in the capital, reinforcing its slogan “leading to order” through real action. The brand’s team organized clean-ups at three locations in Kyiv: Globus Shopping Mall, public transport routes, and the River Station area along the embankment. These are high-traffic spaces visited by thousands of people daily, where cleanliness directly impacts the comfort of urban life.
The initiative became a natural continuation of SARMIX’s previous activities — from cleaning the Glass Bridge in central Kyiv to participating in World Cleanup Day alongside hundreds of thousands of Ukrainians. The brand consistently demonstrates its core belief: order begins with action and responsibility for the environment around us.
“We didn’t want to talk about cleanliness in abstract terms. It’s important for us to show it in real life — in the places people visit every day. Clean Thursday is about renewal, and for us, it’s a natural moment to once again emphasize that order is created not by words, but by concrete actions,”
said SARMIX Brand Manager Anastasiia Movchan.
The project was implemented by the SMM team of the marketing agency Guys Who Shoot, who were responsible for content creation and bringing the idea to life in the urban environment.
SARMIX is a household chemicals brand that combines product efficiency with a clear philosophy: order as a daily habit and a way of life. The brand’s products are manufactured in Ukraine using modern technologies and meet European quality standards.
Today, SARMIX is actively expanding not only in the domestic market but also internationally — with products already available in Georgia, Armenia, and Azerbaijan, confirming the competitiveness of Ukrainian products on the global stage.
This initiative, timed to Clean Thursday, highlights the brand’s core idea: order begins with simple actions and has the power to transform the space around us.
