AFINA Group, a leading operator in the Ukrainian FMCG market, presented its new household chemicals brand – SARMIX. The brand announced itself with an active action – it cleaned the pedestrian glass bridge in the center of Kyiv, between Volodymyrska Gory and the Peoples’ Friendship Arch, symbolically illustrating its slogan: “a brand that leads to order.”
SARMIX clearly demonstrated its main purpose from the start – to create order through action. The video of the bridge cleaning on Maundy Thursday quickly spread across social networks, causing thousands of positive reactions, and became the first public action of the brand that speaks not with words, but with actions.
“Cleaning the pedestrian bridge is more than a promotion. It is a brand manifesto that truly takes responsibility for the space and order around it. And the cleanliness from our intervention is the best symbol of what we want to give people,” the AFINA Group marketing department comments.
SARMIX products are manufactured at a Ukrainian household chemicals plant, known for the quality of powders and care products under the TM “Vukhastyk”. All formulations of the new brand have been tested and developed in accordance with European standards. The unique tower technology for manufacturing washing powders ensures their uniform composition, absence of synthetic dust and quick dissolution in water. SARMIX powders and gels contain nothing superfluous, not even salt, which is often added to reduce the cost, but harms the efficiency and condition of things. The SARMIX range is designed to cover all basic home care needs. The brand’s portfolio already includes detergents (gel and powder), cleaning products, and universal products for daily care of various corners of the home.
“Modern people do not have time for routine, but they strive to live cleanly. That is why we have created a simple and effective solution: a universal all-in-one brand that makes everyday life easier. SARMIX positions itself as a brand that brings order back, – AFINA Group notes. – SARMIX is not about cleaning, but about order as an internal state. We believe that a clean space helps you focus on the really important things. It is not just a household item, but a tool that leads to organization and comfort.”
The brand’s products are already appearing in leading retail chains. AFINA Group – the brand owner and a company with over 20 years of experience in logistics, distribution and brand development – continues to create high-quality Ukrainian-made products that meet the needs of the modern consumer and are able to compete on the international market.
