The family brand Vukhastyk, launched in the summer of 2023, celebrated its second anniversary on August 30 in Bucha City Park during the family summer festival Mamozlit, where Vukhastyk was the general partner of the event.
In the Vukhastyk brand zone, guests enjoyed creative workshops, fun games, gifts, delicious treats, and vibrant photo areas. The celebration brought together hundreds of families, creating a warm day filled with joy, children’s laughter, and shared memories.
Products under the Vukhastyk trademark are manufactured at the facilities of PJSC Vinnytsiapobutkhim and cover the categories of laundry and household care. In just two years, the brand has become one of the most recognizable in Ukraine, won the national Choice of the Year award in two categories, expanded its product range, and entered international markets, including Moldova and Georgia. Today, the Vukhastyk line includes dozens of items – from laundry powders and liquid detergents to fabric softeners, dishwashing products, and detergents for baby laundry.
“We are grateful to Ukrainian families for the trust they place in the Vukhastyk brand. In a short time, it has become a favorite in its category, and our mission is to continue growing together with families while making their lives easier and more comfortable,” said Svitlana Popova, CMO of AFINA Group.
The brand also actively contributes to social initiatives. Over the past two years, Vukhastyk has repeatedly donated products to support the military, their families, and internally displaced persons as part of AFINA Group’s humanitarian aid projects.
The second anniversary marks an important milestone for Vukhastyk, which is already associated with care, cleanliness, and family values. Looking ahead, the company plans to further expand its product range, enter new markets, and launch active communication projects to remain the No. 1 brand for Ukrainian families.
