“Vukhastyk” became an official partner of the large-scale family festival Charity Family Day, held on June 1 in Bucha City Park. This charitable event, organized by the Tvoya Opora Foundation in cooperation with the Bucha City Council, united families, celebrities, businesses, and the local community around a vital cause — supporting children affected by the war.
The festival aimed to raise funds for psychosocial support programs at the Tvoya Opora Family Mental Wellness Center, where specialists help children regain emotional stability, a sense of safety, and the joy of childhood.
As part of the event, Vukhastyk contributed to the charitable fundraiser and helped create a joyful, comfortable, and safe space for children. The brand also partnered with the children’s activity zone, offering masterclasses, play areas, gifts, and interactive entertainment for the youngest guests. Participation for children and families was completely free of charge.
Charity Family Day also served as a platform for live interaction with Ukrainian artists, trainers, and volunteers, and as a warm reminder that simple joys — being together, laughing, and playing — hold priceless value.
“Vukhastyk is always close to families — a brand that has already become a friend to thousands of households across Ukraine. Today, we’re proud to be part of a wider community that helps children experience the happiness of childhood, even when the adult world becomes too complex. We thank the Tvoya Opora Foundation for their trust and for the opportunity to be there for those who need it most,”
— said Olga Bovt, Brand Manager of TM Vukhastyk.
Vukhastyk is part of the AFINA Group portfolio — one of Ukraine’s leading FMCG operators with over 20 years of experience in developing in-house brands, logistics, and distribution. The company systematically implements corporate social responsibility programs aimed at supporting children, families, military personnel, and those affected by war.
“AFINA Group consistently supports charitable initiatives aimed at helping Ukrainian children and families. We believe that caring for childhood is an investment in the country’s future. Vukhastyk, as a family-oriented brand, consistently promotes values of warmth, care, and support. That’s why participating in Charity Family Day was a natural extension of our commitment to responsible business and family well-being,”
— commented the AFINA Group team.
Charity Family Day brought together families from across Ukraine, giving them the opportunity to enjoy time together in a friendly atmosphere while also contributing to a meaningful charitable mission. The event featured free training sessions, medical checkups, a concert program, and a variety of children’s activities.
